Nia Long calls her new brand ambassadorship with The Estée Lauder Companies a “pinch me” moment, based on her longtime admiration for the brand’s founder.
“I’ve always admired Mrs. Estée Lauder’s belief that self-care isn’t reserved for special occasions — it’s an act of self-love,” says the award-winning actress, producer, & author, upon being named the first North America Brand Ambassador for the global beauty giant.
“Her spirit as an entrepreneur, mother, and leader is something I deeply respect and connect with.”
In return, the brand calls Long “an icon of multidimensional beauty” and will feature her in skincare and makeup campaigns across digital, TV, and print.
Estée Lauder beauty executive Fiona Santy calls Long “a powerhouse and a cultural force. …
“(Her) authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values,” says Santy, the SVP/ GM for Estée Lauder, AERIN Beauty, & Bobbi Brown North America.
Long's early roles in the 1991 film "Boyz n the Hood" and on TV's "The Fresh Prince of Bel-Air" launched an iconic career. She next stars as Katherine Jackson in Lionsgate's upcoming Michael Jackson biopic, “Michael,” and is set to receive a star on the Hollywood Walk of Fame.
“Beauty starts with confidence and honoring your authentic self,” Long says.
“I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”
In announcing the partnership, the brand notes that “Nia Long has brought depth and nuance to every role she undertakes, consistently portraying women with strength and resilience.
"Her work has shaped culture and opened doors for more inclusive storytelling in film and television.