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E.l.f. Cosmetics Breaks Ground with Twitch Livestream Shopping

Partnering with Amazon Ads, the beauty brand is the first out of the gate to combine gaming, entertainment, and e-commerce.

American Salon Staff Oct 21, 2025 12:12pm

Nia Long for Este Lauder

Nia Long is Estée Lauder’s New North America Brand Ambassador

Oct 10, 2025 9:56am

Behind the scenes at BELLAMI Hairs newest ad campaign

BELLAMI Goes All In on Changing Attitudes About Hair Extensions

Sep 25, 2025 9:50am

Dove Cameron - Urban Decay

Dove Cameron Gets Hot & Cold as the New Face of Urban Decay

Aug 25, 2025 12:10pm

Bobby Eliot Joins OLAPLEX’s Lofty Brand Ambassador Team

Aug 13, 2025 10:49am

Salon manager using a tablet in a salon

AI Do’s & Don’ts for Salons, Spas, & Barbershops

Aug 7, 2025 10:07am