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Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Subscribe
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
L’Oréal Professionnel
Business
L'Oréal Adds Serious Shine to its Portfolio With Color Wow Deal
The beauty giant is upping its wow factor with the acquisition of the cult favorite Color Wow brand.
American Salon Staff
Jul 1, 2025 5:14pm
Jason Hall Releases the Afro Couture Collection
Apr 12, 2023 3:25pm
L’Oréal Signs Agreement with Natura & Co to Acquire Aēsop
Apr 5, 2023 12:58pm
Get the Look: Eva Longoria and Andie MacDowell at the Oscars
Mar 14, 2023 9:20am
Collections: XXL Presents Its TEXTURE Collection
Feb 9, 2023 2:01pm
L’Oréal Unveils Two New Beauty Technologies at CES 2023
Jan 5, 2023 10:22am
