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View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
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Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Subscribe
American Salon
IBS
American Spa
IECSC
SPATEC
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Advertise
e.l.f. beauty
Business
E.l.f. Cosmetics Breaks Ground with Twitch Livestream Shopping
Partnering with Amazon Ads, the beauty brand is the first out of the gate to combine gaming, entertainment, and e-commerce.
American Salon Staff
Oct 21, 2025 12:12pm
e.l.f. Cosmetics Snaps Up Hailey Bieber's Rhode for a Cool $1B
May 29, 2025 7:45pm
e.l.f Cosmetics Airdrops Sunscreen, Cat Treats to Viral Sailor
May 24, 2025 7:49pm
12 Beauty Picks for the Ultimate Mother’s Day Gift Basket
May 8, 2025 10:57am
e.l.f. Beauty's "Not-So-White Paper" Touts Boardroom Diversity
Oct 9, 2024 9:15am
e.l.f. Beauty Opens First European Office in London
Feb 28, 2024 10:18am
