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Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Subscribe
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
Beauty Business
Business
E.l.f. Cosmetics Breaks Ground with Twitch Livestream Shopping
Partnering with Amazon Ads, the beauty brand is the first out of the gate to combine gaming, entertainment, and e-commerce.
American Salon Staff
Oct 21, 2025 12:12pm
Sola Salons Goes Big on New, Next-Level Flagship Location
Oct 21, 2025 10:37am
Aveda Co-Publishes Novel Research Into Hair Color Chemistry
Sep 26, 2025 10:24am
BELLAMI Goes All In on Changing Attitudes About Hair Extensions
Sep 25, 2025 9:50am
Sustainable Beauty Nonprofit Wants Salon Pros to Weigh In
Sep 11, 2025 1:45pm
The Secret Sauce in My Business Plan: Relationships
Sep 9, 2025 11:51am
